One of the first considerations about a website is style.  What feeling do you want to present to your visitor?  This includes color and layout, and usually involves a header with a logo or personal or business name.  The header will most likely appear in a similar format on each page of the website.  It will offer balance and structure to the site, and should not occupy an excessive amount of the page, nor impact the performance of the visitor's computer due to its download size or need for resources.

Designs are typically built around three complementary colors with presentation built on various shades and tints of those three colors.  Often the colors in the business logo will dictate a workable color scheme.

Menus organize your site for your visitors and may be presented horizontally or vertically on the page.  One or two columns can augment the page content, and these columns may be either left or right or split.  Columns may disappear if the page does not require their use for presentation, which assumes a top menu or breadcrumb link remains to assist your visitor in the next selection.

The details of color, layout and fonts can seem endless in the initial design, but in the end you should be pleased each time you view your site.  Once the site template is designed and installed, all of the subsequent content entered will take on the same pleasing characteristics.

Keep colors, textures and font sizes readable.  Effort to read a page will drive your visitors elsewhere.
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